Based on Anthony Francos’s popular article in the SoDA report, this panel will discuss the widening divide between marketing initiatives and creating great product experiences.
How should Marketing and Product Development collaborate?
Should marketing “own” UX? If not, who should?
Where can Marketing damage UX
Can good UX overcome bad marketing? How about visa-versa?
Which is more important?
Brett Schklar @digitalbrett
CEO, The Market Creation Group
Todd Cameron @redfoxstrategy
Head of Content and Strategy, TapInfluence
RJ Owen @rjowen
Director of User Experience at Universal Mind
be sure to visit our meetup page to attend our next shoot
mcSquares: collaborative workspaces